Hello. I'm Lauren Pope. 

I'm a freelance content strategist.

What I do

Whether it’s UX copy, editorial, social, campaign or internal comms, I help brands make great content. I do it through:


Strategy that lays an actionable plan for how to get the right content to the right user at the right time.           


A design thinking process to create user-focused content that produces brilliant results.


Analysis and testing to get a clear picture of what works and what doesn’t.


Change programmes that transform your ways of working, break down silos and build skills.

Who I am

I’m a content expert with over 10 years’ experience.

Since I started my career in content in 2007, I’ve worked both in-house and agency-side, building my creative, strategic and UX skill-set.

I’ve led on content and comms programmes for some of the world’s biggest brands, including adidas, American Express and Microsoft Mobile. 

I bring creativity, a focus on the customer, and practical eye to projects I work on.

Get in touch

If you have a project for me, or want to find out more about how I can help your brand, get in touch.