Content design and the charity sector

I've had an interesting couple of weeks, in terms of my understanding of where content design is in the charity sector.
Weeknotes

I’ve had an interesting couple of weeks, in terms of my understanding of where content design is in the charity sector.

I had about 10 conversations with people in content-focused or content-adjacent roles in a range of different charities and different contexts. None of them knew what content design was. I’m not sharing this to scoff at or shame anyone, but because it surprised me.

I know content design isn’t a common practice in the sector, and that it’s even rarer for charities to have content designers on staff. But I still thought that they would have some familiarity with the concept. It was a good reminder that I need to poke my head outside my little bubble of content nerds more often.

The balance to this was a really positive experience introducing a content design practice to a client this week. They needed something reworking with a fast turnaround, so we got on call and worked through a very condensed process. We defined an audience, a user story, and objectives for the content, and looked at ways to improve the readability and structure of the information. They were so enthusiastic about the process — especially the focus on accessibility and inclusion — and saw value in putting it into practice elsewhere. As always, showing works better than telling.

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