Pitching and prototyping

Pre-pitch nerves and prototyping as a way to clear blockers.

I’ve got a short weeknotes post this time — it’s a busy Monday.

Video: a murmuration of starlings over the sea as seen from Brighton’s Palace Pier. I left work early one day last week to see this – the starlings will only be doing their sunset ballet for another few weeks.

Goal performance

I worked on a presentation for a pitch that’s happening tomorrow. It’s been a good process so far: clear brief, transparent process, sensible timeline. Now I’m getting the fear, wondering if I’ve put enough time in, whether I’ve done a good enough job, and hoping that I’ll be able to present it well and convey what I want to convey. I want (and need) this work, and I know that I can do a great job for the client. But a lot of it comes down to chemistry. Plus, I’m sure the other people pitching have great experience to bring to bear on the project too. Pitching is an emotional rollercoaster.

I also wrote the latest edition of 10 Things/an article for my website: Advice for content teams about website redesigns. This one was hard. My editor Ruth was on holiday, and I rely on her so much. It was a slower, more careful process than usual. Reading it very slowly, out loud, helped a lot. I used to do this with everything, and I think it’s a habit I need to get back into.

Other than those two biggies, I was getting stuck into prepping for and running sprint planning meetings for the two advisory/coaching-based content strategy projects running at the moment.

Blockers

I think I’ve unblocked something that’s been holding me back for ages. I spent a lot of the weekend (I know) working on my website. I’ve been going back and forth for weeks on what platform to use. I started by prototyping a site in Kajabi, one of the tools I was weighing up. Doing so helped me realise that while it’d be convenient, it’d frustrate me too much. There’s not enough control, and I ended up with a lot of unanswered questions about accessibility and ethics. Sticking with WordPress plus some plugins is going to be the best option for me. It might seem like a waste of time, but it gave me the confidence that I’ve chosen the right tool. My staging site also looked a lot better than I remembered when I went back to it!

Next steps

This week I’m working on:

  • More sprint-related activity, as we get work into progress
  • The pitch (wish me luck)
  • Tuning up the very, very basic design system I’ve been working on for my website
  • Developing a set of content guidelines for a client

More posts

Embarking on a website redesign? 10 tips for content teams to navigate the process successfully, strategically, and with as little pain as possible.

10 reflection and writing exercises to help you take stock of your content career.

Content at…Scope

An interview with Stephanie Coulshed (she/her), Content Design Programme Lead at Scope.

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