What I read in 2020
Here’s what I read in 2020. Or more accurately, everything I read until I got a dog and reading became impossible.
Lauren Pope
The best ten Things of 2020
Ten Things is my newsletter. Each edition has ten links to interesting, thought-provoking, useful or beautiful things from the worlds of content, digital, business for good, culture and beyond. These are the top ten Things of the year, according to clicks from readers.
How to create a coronavirus help directory
Tips, tools, and templates to help you build a coronavirus help website for your community.
Less is more when it comes to strategy
What Educating Rita can teach us about how to write a strategy that’s a map not a maze.
Readability vs creativity: a false choice?
You can be readable or you can be creative, pick one. Wait…what?
Right person, right content, right time
Two-and-a-half models to help you get the right content to the right person at the right time.
Four facets of a brilliant brand voice
The four facets that help you find your authentic brand voice, and use it to elevate your comms and enhance your user experience.
Post-workshop fatigue and how to make group work better
All too often workshops are a grind, leaving facilitators and participants feeling grey, flat and exhausted – the tell-tale signs of post-workshop fatigue. So how can we make them better?
Art and copy: bridging the gap between design and content
In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design to work more closely, can transform your work for the better.
