An abstract rainbow

In defence of tone

I read a blog post recently which argued that the concept of tone in brand voice is a ‘scam’. This is one of a few discontented rumblings I’ve heard recently about tone. I agree with a lot of the criticism, but I’m not ready to give up tone as a section in my voice guidelines yet. Here’s why.

An abstract texture that looks like a cross between marble and flower petals

The best ten Things of 2020

Ten Things is my newsletter. Each edition has ten links to interesting, thought-provoking, useful or beautiful things from the worlds of content, digital, business for good, culture and beyond. These are the top ten Things of the year, according to clicks from readers.

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