Why a bad website is like a car boot sale
One of my clients used the best metaphor for bad, organisation-focused websites the other day: a car boot sale. I was so struck by the comparison, that I had to write about it.
Opinion
Overcoming the ‘everything everywhere all at once’ of content strategy
Content people don’t have to fix everything, everywhere, all at once. Really.
Don’t make alt text an afterthought
Just like any other content, writing alt text at the last minute is a bad idea. If you’re rushing mistakes will invariably start to creep in.
A website is never ‘done’
One thing I’d love to change about how people see their website or content, is the idea that this is work that can be ‘finished’.
How I’m reducing the carbon footprint of my business
I aim to run a ‘good’ business. And to me, a big part of that is being environmentally responsible and reducing carbon emissions. So here’s what I’m doing to cut my carbon footprint.
Whether or not to delete content
Whether or not to delete content is one of those ‘big’ content questions. It can be a polarising one too. So what’s the right answer?
A content audit is a toothbrush for your website
Auditing is the content equivalent of showering and brushing your teeth: it’s basic hygiene. Plus, the benefits are huge. So why isn’t everyone auditing all the time?
In defence of tone
I read a blog post recently which argued that the concept of tone in brand voice is a ‘scam’. This is one of a few discontented rumblings I’ve heard recently about tone. I agree with a lot of the criticism, but I’m not ready to give up tone as a section in my voice guidelines yet. Here’s why.
Less is more when it comes to strategy
What Educating Rita can teach us about how to write a strategy that’s a map not a maze.
Readability vs creativity: a false choice?
You can be readable or you can be creative, pick one. Wait…what?