Reports and research Archives

A Roy Lichtenstein-style painting of a laptop with a blog on the screen

The content strategy of charity blogs: a study

11/09/2023 by Lauren Pope

A study of 50 different charity blogs. See the findings, common mistakes and tips for a better blog.

A Roy Lichtenstein style painting of people looking at sculptures in a museum gallery

The content strategy of arts and culture blogs: a study

01/09/2023 by Lauren Pope

A blog used to be an ubiquitous part of any arts and cultural organisation’s website. But that’s changing. I carried out a study of 30 different arts and culture blogs – see my findings and what I learnt about best practice.

Two people stand and look into the window of a confectioner's shop.

What makes a good charity website homepage?

30/08/202316/09/2022 by Lauren Pope

I carried out a study of 30 different charity website homepages. I looked at what content elements are included, and the order they appear in. And I’m sharing my findings in this blog post.