Content or links to copy that tells a story about who you are and what you do. This kind of homepage content is all about great copy, effective messaging, and getting your story across. I’d suggest that all but the most well-known charities (and maybe even them too) need to include some content from this category on their homepage.
On this page...
Tagline, mission or description
Copy saying what your organisation does, stands for, or can do for the user.
About us or what we do
Brief copy with a link to more information on an about us or what we do page.
Numbers that help show what you do, quantify your impact, tell a story, or get a message across.
Areas of work or programmes
Copy about or links to specific areas of your work or programmes that you run.
Interventions, activities or cases
Content about or links to specific instances of your work.
Testimonials or quotes
Quotes about your organisation or testimonials.