Campaign content

Campaign content can take a wide range of forms, from awareness raising to petitions. It’s a good choice for issue-led charities, those that do policy work, or need to make people aware of issues. This is different to a fundraising campaign as the action is something other than donating.


A link or a CTA to a specific campaign, petition, event, cause/awareness day/week/month, or to all campaigns.

Website screenshot of the Mind homepage. The header reads: ‘Stand up for young people’. The standfirst reads: ‘Half of parents say their children’s mental health is worse now than before the pandemic. We’re calling on the UK government to fund a network of early support hubs across England’. There’s a button to support the campaign.
Mind has a hero panel on its homepage promoting a campaign focused on funding for mental health services for young people.

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