Donation content

A quick route to donate to the charity or to a specific campaign. An essential for any charity that relies on donations, but less important for those who are focused on providing services and get their funding from contracts or grants.

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Donate money

A CTA to make a donation or donate to a specific campaign.

Website screenshot of the charity: water homepage. The header reads: ‘Help bring clean and safe water to every person on the planet.’ The standfirst reads: ‘The water crisis is massive. But together, we can solve it. Private donors cover our operating costs so whether you choose to join us by giving once or through The Spring, our community of monthly givers, know that 100% of your generosity will bring clean water to families around the world.’ It offers the option to ‘Give once’ or ‘Monthly’. When you select an amount, there’s a message that says ‘Your £20.00 monthly donation can give 8 people clean water every year. 100% funds water projects.’
A donate panel on the charity: water homepage. It provides routes for one-off and recurring donations, and also quantifies the donation amount by what it will help the charity achieve.

Donate goods

A CTA to donate goods, for example to a charity shop.

Website screenshot of the Oxfam homepage. The header reads: ‘Donate to an Oxfam shop’. There is a ‘How to donate’ button. There’s also an image of two people in a charity shop.
The Oxfam homepage has a CTA and a link to a page that explains how people can donate to its charity shops. With a large network of shops, this might be a common user need.

Leave a gift in your will

A CTA to leave a gift in a will.

Website screenshot of the Alzheimer’s Society homepage. The header reads: ‘Leave a gift in your Will’. The standfirst reads: ‘Request your free guide to gifts in Wills. We can also help you create or update your Will for free.’ There’s a ‘Read more’ link. There’s also an image of hands holding a brochure.
The Alzheimer’s Society homepage has a CTA and link to more information about leaving a gift in your will. It also mentions that it can help the user with the process, for free.

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