Content or links to copy that tells a story about who you are and what you do. This kind of homepage content is all about great copy, effective messaging, and getting your story across. I’d suggest that all but the most well-known brands (and probably even them too) need to include some content from this category on their homepage.
On this page...
Tagline, mission, or proposition
Copy saying what your brand does, stands for, or can do for the user.
About us or what we do
Brief copy with a link to more information on an about us or what we do page.
Brand benefits / features
Copy explaining your brand’s benefits or key features, focusing on your overall proposition. Can include a link to more information.
Numbers that help show what you do, quantify your benefits or impact, tell a story, or get a message across.