Campaign content

Content about marketing or brand campaigns. This could be something commercial like a sale, special offer, or seasonal campaign, or something mission or values related.

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Campaign, offer, or sale call-to-action

Copy about and a link to a marketing campaign, special offer, or a sale.

Website screenshot of The Ordinary’s homepage. It reads ‘Let’s be clear. For this month, all of our products will be 23% off. No rush. No pressure. No impulse-purchasing necessary. ;-)’
Skincare brand the Ordinary has a temporary hero panel promoting a sale, in a low pressure way that’s uncharacteristic for ecommerce.

Cause or awareness day/week/month

Copy about and a link to a cause that the business wants to promote, ongoing social purpose work, or something to tie in with an awareness raising day or week.

Website screenshot of Lyft’s homepage. It reads ‘Making millions of rides more accessible’ with more explanatory copy and ‘Find out more’ link.
Ride sharing company Lyft has copy about and a link to its LyftUp campaign to make rides more accessible.

Event, webinar, or conference

Copy about and a link/links to events, webinars or conferences that the brand is running.

Website screenshot of The School of Life’s homepage. It promotes a virtual class on developing self-knowledge.
Alternative education provider The School of Life links to one of its events on its homepage.
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