Copy about and call-to-actions for your products and services. This content will vary a lot depending on what your business does and how many products or services you offer. Depending on your business and your groundwork, you might want to promote multiple individual products/services/categories in low detail or go into high detail on just one.
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Product/service page call-to-action
A description of what your product does, in terms that resonate with the audience. This might be a good choice if you have a single product or service. If you have one product, this might be the same as your overall brand proposition. It can include a call-to-action, like a ‘buy’ button, sign up, free trial, or similar.
Product/service page call-to-action
Copy promoting and linking to a specific product/service in brief.
It links to a product page for the full detail.
This might be to help users coming to the site after reading the article.
Product/service category call-to-action
Copy promoting and linking to a category/categories of products or services. If people need to browse similar products or go to a specific sub-set, this is a good option.
Product/service portfolio call-to-action
Links to all the products and services in your portfolio. Be mindful of how many links you’ll have – you don’t want to overwhelm people.
Product/service search or finder
A tool to help people find a product or service. If you have a very wide range on offer, and you know people like to search, this could be a good option. This is also a good choice if people need to get a quote for your product or service.
Product/service benefits or features
Copy explaining the benefits and/or specific features of your product/service. You could have a simple list, or cover off individual items in detail. This can include a link to more information too. It’s crucial to make sure these are things that resonate with your users.
(An aside: This is my pet insurance company, and ‘Free video vet calls’ is what sold it to me.)
It also dedicates more space to features elsewhere on the page, always linking to more information.
Product/service demo
Content that demonstrates what your product or service is/does. This could be a video demo, a showreel, screenshots or GIFs, or a call-to-action to book a demo call.
Product/service pricing
How much your products or services cost. This could be a price breakdown, or a comparison of different options, tiers, etc.
Product/service use cases
Different use cases for your product or service. This might help different audiences understand that your product is relevant to them, or highlight specific features that they might care about. It can also act as a route into more specialised content.
