Content that validates all the good things you want people to know about your brand by using examples from customers/clients/users, experts, or official bodies. It can help you build trust with your users by delivering on their need for reassurance, authenticity, or validation.
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Testimonials or quotes
Quotes about your brand or testimonials from users, customers, or clients. Ideally these should be attributed to a named person.
Clients or partners
Logos of or links to your clients or partners. These don’t have to be big names, but they should be relevant and recognisable to your users.
Awards, accreditations, or accolades
Meaningful awards or accreditations from industry bodies, governing bodies, etc. You could also use favourable media coverage, if you think this is something that your users will value and find useful.
Reviews or ratings
Reviews and ratings or links to reviews and ratings from your customers/clients.
