Figuring out how the hell to talk about your organisation: a guide
A guide to brand messaging for content folk who just want to know how to talk about where they work.
Brand voice
In defence of tone
I read a blog post recently which argued that the concept of tone in brand voice is a ‘scam’. This is one of a few discontented rumblings I’ve heard recently about tone. I agree with a lot of the criticism, but I’m not ready to give up tone as a section in my voice guidelines yet. Here’s why.
Readability vs creativity: a false choice?
You can be readable or you can be creative, pick one. Wait…what?
Four facets of a brilliant brand voice
The four facets that help you find your authentic brand voice, and use it to elevate your comms and enhance your user experience.