The content strategy of charity blogs: a study
A study of 50 different charity blogs. See the findings, common mistakes and tips for a better blog.
A study of 50 different charity blogs. See the findings, common mistakes and tips for a better blog.
I’m drawn to anything that promises to save time, make life easier, or help me do a better job. This is a snapshot of my current toolkit and how I’m using it.
A blog used to be an ubiquitous part of any arts and cultural organisation’s website. But that’s changing. I carried out a study of 30 different arts and culture blogs – see my findings and what I learnt about best practice.
One of my clients used the best metaphor for bad, organisation-focused websites the other day: a car boot sale. I was so struck by the comparison, that I had to write about it.
Content people don’t have to fix everything, everywhere, all at once. Really.
In the first instalment of my new content strategy agony aunt series, someone asks what it means to deliver a content strategy.
What Educating Rita can teach us about how to write a strategy that’s a map not a maze.
Two-and-a-half models to help you get the right content to the right person at the right time.
In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design to work more closely, can transform your work for the better.