A step-by-step guide to choosing KPIs, building your measurement framework, and demonstrating content's real impact
Weeknotes
What I’m working on right now.
This week I was in the grip of insecure perfectionism and worrying about what AI means for charity content.
Pre-pitch nerves and prototyping as a way to clear blockers.
This week I completed a writing project, and thought about communicating complex subject matter.
Changing search behaviour, the enshittification of the web, and threats to intellectual property. Keeping our jobs isn’t the only challenge AI poses for content folk.
An interview with Pia Dawson, Head of Content at Parkinson’s UK.
How to use behaviour change models and interventions in content strategy and content design.
Learn how to assess and improve your content with a heuristic framework, a set of 10 simple rules of thumb for impactful content.
Learn what content design is, why it matters to third sector organisations, and how to implement it with this comprehensive guide.
From planning and preparation to managing group dynamics, explore the elements of facilitating successful content workshops.
How to deliver the best possible information for our audience without undue harm for the planet.
How to get the most from generative AI tools like ChatGPT.
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