Changing search behaviour, the enshittification of the web, and threats to intellectual property. Keeping our jobs isn’t the only challenge AI poses for content folk.
Weeknotes
What I’m working on right now.
I'm reflecting on two main things this week: content service thinking and leadership.
A 4-workshop week versus a no workshop week
Emergency IA and signs of light.
It’s the end of the year, so that means it’s time for a round-up of the 10 links that got the most clicks out of everything I shared in my newsletter, 10 Things, in 2022.
Why content strategy is a great investment for charities, not just in terms of meeting users needs, but in generating income.
Is your homepage a bit ‘meh’? The real problem might not be what’s on the page, but how you’re deciding what to put on the page.
How Wellcome Collection creates compelling stories, amplifies different voices, and gets better reach as a result.
How to create a great charity website homepage
Get an introduction to designing charity homepage content with this 20-minute video.
What makes a good charity website homepage?
I carried out a study of 30 different charity website homepages. I looked at what content elements are included, and the order they appear in. And I’m sharing my findings in this blog post.
Don’t make alt text an afterthought
Just like any other content, writing alt text at the last minute is a bad idea. If you’re rushing mistakes will invariably start to creep in.
A website is never ‘done’
One thing I'd love to change about how people see their website or content, is the idea that this is work that can be 'finished'.
Like this? Get more, straight to your inbox.
Sign up and get new blog posts emailed to you. Plus, get the 10 Things newsletter: articles, opinions, tools and more curated to spark ideas and make connections for anyone who’s interested in content with purpose. No more than four emails a month. Unsubscribe whenever you like.