How to get the most from generative AI tools like ChatGPT.


What I’m working on right now.

This week was all about Button.

Mundane admin, what makes a good charity website, and the adrenaline of making a sale: my week in review.

Making the most of a lull, my week in review.

One thing I'd love to change about how people see their website or content, is the idea that this is work that can be 'finished'.

If you want to find out how to do a content audit, this is a good place to start. Get tips to make auditing quicker, easier, and more effective.

I aim to run a 'good' business. And to me, a big part of that is being environmentally responsible and reducing carbon emissions. So here's what I'm doing to cut my carbon footprint.

Whether or not to delete content is one of those ‘big’ content questions. It can be a polarising one too. So what's the right answer?

Auditing is the content equivalent of showering and brushing your teeth: it's basic hygiene. Plus, the benefits are huge. So why isn’t everyone auditing all the time?

Ten Things is my newsletter. Every other Monday morning I share ten eclectic links designed to spark ideas and make connections. These are the top ten Things of the year, according to clicks from readers.

In defence of tone

I read a blog post recently which argued that the concept of tone in brand voice is a 'scam'. This is one of a few discontented rumblings I've heard recently about tone. I agree with a lot of the criticism, but I'm not ready to give up tone as a section in my voice guidelines yet. Here's why.

My digital toolkit

As a solo consultant, I’m drawn to anything that promises to save me time, make my life easier, or help me do a better job. This is a snapshot of my current toolkit and how I’m using the things in it.

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