10 patterns to structure your content for understanding, engagement, and effectiveness - and a matrix to help you choose the right one.
Weeknotes
What I’m working on right now.
2024 was a fight from end-to-end.
This week I got excited about a tool for content models and a new 'Content at...' interview
A week of new things.
How to create a great charity website homepage
Get an introduction to designing charity homepage content with this 20-minute video.
What makes a good charity website homepage?
I carried out a study of 30 different charity website homepages. I looked at what content elements are included, and the order they appear in. And I’m sharing my findings in this blog post.
Don’t make alt text an afterthought
Just like any other content, writing alt text at the last minute is a bad idea. If you’re rushing mistakes will invariably start to creep in.
A website is never ‘done’
One thing I'd love to change about how people see their website or content, is the idea that this is work that can be 'finished'.
How to do a content audit
If you want to find out how to do a content audit, this is a good place to start. Get tips to make auditing quicker, easier, and more effective.
How I’m reducing the carbon footprint of my business
I aim to run a 'good' business. And to me, a big part of that is being environmentally responsible and reducing carbon emissions. So here's what I'm doing to cut my carbon footprint.
Whether or not to delete content
Whether or not to delete content is one of those ‘big’ content questions. It can be a polarising one too. So what's the right answer?
A content audit is a toothbrush for your website
Auditing is the content equivalent of showering and brushing your teeth: it's basic hygiene. Plus, the benefits are huge. So why isn’t everyone auditing all the time?
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