Why it might be time to stop speaking content, and start speaking business. Learn how to translate content impact into language that leaders actually care about.
Weeknotes
What I’m working on right now.
This week I completed a writing project, and thought about communicating complex subject matter.
A kick-off meeting in Newcastle, a website launch, and the dismantling of USAID.
Handovers and website meltdowns.
A blog used to be an ubiquitous part of any arts and cultural organisation’s website. But that’s changing. I carried out a study of 30 different arts and culture blogs - see my findings and what I learnt about best practice.
Why does PDF content persist when it sucks so much, and how can you get rid of it?
One of my clients used the best metaphor for bad, organisation-focused websites the other day: a car boot sale. I was so struck by the comparison, that I had to write about it.
What do Lego and information architecture (IA) have in common? Yes, I’m doing one of those ‘what can we learn from a totally unrelated thing?’ posts.
In the first instalment of my new content strategy agony aunt series, someone asks what it means to deliver a content strategy.
It’s the end of the year, so that means it’s time for a round-up of the 10 links that got the most clicks out of everything I shared in my newsletter, 10 Things, in 2022.
Why content strategy is a great investment for charities, not just in terms of meeting users needs, but in generating income.
Is your homepage a bit ‘meh’? The real problem might not be what’s on the page, but how you’re deciding what to put on the page.
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