10 patterns to structure your content for understanding, engagement, and effectiveness - and a matrix to help you choose the right one.
Weeknotes
What I’m working on right now.
2024 was a fight from end-to-end.
This week I got excited about a tool for content models and a new 'Content at...' interview
A week of new things.
Get an introduction to designing charity homepage content with this 20-minute video.
I carried out a study of 30 different charity website homepages. I looked at what content elements are included, and the order they appear in. And I’m sharing my findings in this blog post.
Just like any other content, writing alt text at the last minute is a bad idea. If you’re rushing mistakes will invariably start to creep in.
One thing I'd love to change about how people see their website or content, is the idea that this is work that can be 'finished'.
If you want to find out how to do a content audit, this is a good place to start. Get tips to make auditing quicker, easier, and more effective.
I aim to run a 'good' business. And to me, a big part of that is being environmentally responsible and reducing carbon emissions. So here's what I'm doing to cut my carbon footprint.
Whether or not to delete content is one of those ‘big’ content questions. It can be a polarising one too. So what's the right answer?
Auditing is the content equivalent of showering and brushing your teeth: it's basic hygiene. Plus, the benefits are huge. So why isn’t everyone auditing all the time?
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