Changing search behaviour, the enshittification of the web, and threats to intellectual property. Keeping our jobs isn’t the only challenge AI poses for content folk.
Weeknotes
What I’m working on right now.
I’ve been on holiday, but eased myself back into work this week with a couple of days at Substrakt’s Digital Works conference in Leeds.
I'm reflecting on two main things this week: content service thinking and leadership.
A 4-workshop week versus a no workshop week
Two-and-a-half models to help you get the right content to the right person at the right time.
The four facets that help you find your authentic brand voice, and use it to elevate your comms and enhance your user experience.
All too often workshops are a grind, leaving facilitators and participants feeling grey, flat and exhausted - the tell-tale signs of post-workshop fatigue. So how can we make them better?
In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design to work more closely, can transform your work for the better.
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