Thinking

Learn how to assess and improve your content with a heuristic framework, a set of 10 simple rules of thumb for impactful content.

Weeknotes

What I’m working on right now.

From weeding to wording, my week in review.

Turning a strategy into a plan, and preparing for shorter days, my week in review.

Simplicity, accuracy, charity blogs, conference talks: my week in review.

In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today, and getting content and design to work more closely, can transform your work for the better.

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