Get the Content Measurement Starter Kit
You know vanity metrics aren’t enough. But working out which KPIs actually matter for your situation? That’s where many content teams get stuck.
The Content Measurement Starter Kit gives you 65+ ready-to-use KPIs with calculation formulas, data sources, and implementation guidance – so you can spend less time researching measurement approaches and more time actually demonstrating value.
What's included
65+ KPIs you can actually use
Each KPI includes:
-
<liClear description of what it measures
- Calculation formula
- Suggested supporting metrics
- Common data sources
- Guidance on when to use it
- Alternative KPIs to consider
Filterable spreadsheet
Find the right KPIs for your context fast. Filter by goal type, content function, industry, maturity level, or data complexity. No more scrolling through irrelevant options.
Framework template
A simple structure to map your organisational goal, content strategy, objective, KPI, metrics, and data sources. Fill it in and you've got your measurement framework.
Complete implementation guide
A simple structure to map your organisational goal, content strategy, objective, KPI, metrics, and data sources. Fill it in and you've got your measurement framework.
Lifetime access
Pay once, own forever.
Who it's for
This toolkit is designed for content practitioners and leaders who:
- Already understand why measurement matters – if you’re not confident with this yet, read Let’s get fiscal: translating content impact for business leaders
- Get stuck on the “how” – you know you need meaningful KPIs but don’t know which ones are right for your situation
- Don’t have time to research from scratch – you need to build a measurement framework now, not spend weeks reading articles and testing approaches
- Work with limited budgets or resources – particularly relevant for nonprofits, charities, public sector, and small content teams
- Need to prove content value to leadership – you’re tired of reporting vanity metrics that don’t demonstrate real impact
- Have some existing metrics but want to move beyond them – you’re tracking page views and engagement but know there’s something more meaningful
This toolkit works whether you’re at a nonprofit, SaaS company, healthcare organisation, or any other sector. It covers measurement scenarios from support content to brand awareness and conversion.
Buy the starter kit now
Free/pay-what-you-can options
If you work for a charity with an income of £100,000 a year, or less, you can get the kit for free. Email me at lauren@lapope.com to get access. Be sure to email from your charity email address.
If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the kit. It could be any figure that feels right to you. Email me at lauren@lapope.com to get access. Don’t feel like you need to explain yourself — I believe you.
Before you buy...
- This kit won’t magically create a measurement framework for you. You need to be able to invest time in completing the template to get value from it.
- The kit is risk-free. If you’re not happy with it, email me within seven days for a full refund.
- After you pay, you will get an email with a link to the kit.
- When you buy the kit, you are buying a licence to use it and create your own version of the templates.
- You have lifetime access to the kit.
- You cannot sell, sub-licence, distribute, copy, translate, transfer, or otherwise make the kit available to any other person.
- The kit provides general information about content measurement. It is not specific advice for your organisation and unique situation. I am not liable for any loss or damages you incur in connection with the kit.