Get the stakeholder interview toolkit
Free for subscribers
Plan and run effective stakeholder interviews for your content strategy project.
Why a stakeholder interview toolkit?
What's included?
Stakeholder matrix
Work out who you need to speak to
Suggested questions
A starter list of questions to ask in your interviews
Your stakeholders can make or break your content. Getting a key stakeholder on-side can send you rocketing to success, while failing to engage or convince them can sink your project without a trace.
That’s because your stakeholders – product or service or program owners, subject matter experts, campaign managers, or whoever – are just as much a part of the content as you, the content professional. You might be responsible for the content, but they’re responsible for the thing the content is about. And they might have a lot riding on your work.
Stakeholder interviews aren’t all there is to winning over the people you work with, but they’re a pretty good place to start. They can help you get to know someone’s needs and priorities, find out the best way to work with them, and how to get them on your side. More than that, they’re a learning experience that’ll give you insights and ideas that you never would have thought of otherwise. I start almost every project I do with stakeholder interviews
