About the project
AI tools are being adopted quickly — but unevenly — across the charity and non-profit sector. Often without clear organisational guidance, and without a shared sense of what good practice looks like. This research is about surfacing what’s actually happening — not what organisations say they’re doing, but what the people doing the work are experiencing day to day.
The research will explore 4 key areas:
- How AI is affecting organic search and content discovery
- How charity content teams are using AI in their work
- The ethical concerns and considerations of using AI tools
- The wider organisational context, like policies and training
This project is being supported by and developed in partnership with William Joseph.
