Resources

Articles, guides, reports, tools and templates for people working in content.

All resources

Tool: free

Prepublication content checklist

Check your content before you publish it with this free checklist. A practical, no-fuss way to catch mistakes and omissions before they go live.

Content design and creation
Tool: free

Content project brief template

Get every project off to the right start with a brief that asks all the right questions.

Content design and creationCollaboration and influence
Case study

Designing the IA for my website

How I designed the information architecture for my website, the process I followed, what I learnt, and why the research changed my original thinking.

Content strategyDiscovery and researchContent design and creation
Tool: paid

Charity homepage toolkit

Your homepage is the most scrutinised page on your site. Here’s a toolkit to help you design it with confidence.

Content design and creation
Tool: paid

Content strategy canvas

Get your content strategy out of your head and onto one page.

Content strategy
Tool: free

Content heuristic framework and review template

Evaluate and improve your content with the heuristic framework template. A quick, agile, low-cost way to review your content.

Content design and creationDiscovery and research
Opinion

What being self-employed in content really looks like

What I earn, what I spend, how I find work, and what I’ve learnt from 8 years as a freelance content strategist.

Career development
Tool: free

Stakeholder interview toolkit

Plan and run effective stakeholder interviews for your content strategy project.

Discovery and researchContent strategyCollaboration and influence
Tool: free

Control, Influence, Concern worksheet

Stop trying to do everything. Focus on where you actually have power with this free worksheet.

Collaboration and influenceContent leadershipCareer development
Tool: free

Content audit planner

Plan your content audit from first principles — before you touch a single spreadsheet.

Discovery and researchContent strategy
Guide

Service level agreements for content teams

Is your content team feeling reactive, overwhelmed, invisible? A content SLA is a practical tool and act of care that will make a difference.

Operations and governanceContent leadershipContent strategy
Tool: paid

Content audit toolkit

Your website’s been on the to-do list long enough. Here’s a toolkit to help you actually tackle it.

Discovery and researchContent strategy