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Consultancy

A bespoke programme of content strategy and content design work for your needs, from a third sector specialist.

A content transformation partner for charities, cultural organisations, and nonprofits

Content has a vital role to play for nonprofit organisations. If you want to build a service that helps your users, information or advice to spread awareness, a brand that resonates with supporters, or a campaign that makes change, content should be a part of how you solve the problem.

But making great content is tough. It’s about so much more than what you create. It’s about the why and the how, too. The objectives, policies, substance, structure, formats, processes, people, governance…all the crucial fine details that get the right words to the right person at the right time.

My business — La Pope Ltd — exists to help nonprofit organisations recognise, reframe, and resolve their content challenges. I do this through content strategy and content design consultancy:

  • Content strategy: Planning for the creation, delivery, and governance of useful, usable, and – at times – delightful content
  • Content design: Using data and evidence to give users the right information, at the right time, in the right format

Services

  • Discovery and research
  • Content audits
  • Content strategy
  • Information architecture
  • Content design
  • Website redesign support
  • Content operations
  • Brand voice and messaging

I offer these services as standalone pieces of work, or we can create a programme of work to meet your needs.

If you know exactly what you need, that’s great. But if you’re not sure, that’s not a problem. I offer a free, no commitment discovery call where we can talk about what you’re looking for, and I can make some recommendations for what services might help. If I’m not the right fit, I’ll try and recommend someone who is.

Work with me if you want to…

  • See things as they are, not as you are* Get to know the people you’re trying to reach and what they need from you, not just what you want to tell them. I’ll also give you an expert, outside perspective on what’s going on in your organisation.
  • Figure out who you are and do it on purpose** You can’t have purposeful content if you don’t know who you are or what you stand for. I can help you pin down your story, messaging, and voice so you can make more authentic content.
  • Turn strategy into action Develop a step by step roadmap to reach your goals. Get ongoing support and guidance as you operationalise and evolve your approach to content.
  • Design for users, not stakeholders Create content based on user needs, not stakeholder wants. Find ways to get the rest of your organisation on board with what you want to do.
  • Make better content, not more content Stop churning out more and more content. Focus on quality, not quantity. Improve your results, cut your costs, reduce your carbon footprint.
  • Know where you’re going (and why) Set a destination for content success built on a clear, realistic, vision for your organisation.
Inspired by *Anaïs Nin and **Dolly Parton respectively.

How consultancy works

I make content better by becoming a critical expert friend to you and your organisation: I’ll take your issues and reframe them in a way that gives you clarity and presents solutions to your problems.

My work is underpinned by research. One of the most valuable ways of gathering data is just by listening (which I also do a lot of). ‍ My emphasis is always on collaboration and support: I’m at my best when I’m working with my clients, not for them. I start by spending a lot of time gathering information. From you, from your team and – critically – from your audience. I’ll find out what’s worked for you in the past and what hasn’t. In everything we discuss, I’m interested not just in what people think, but how they feel: my work may be digital, but I never forget that I’m dealing with humans.

Once we really know what we’re dealing with, I’ll help you clear a simple path towards designing content that really serves your organisation, and — most importantly — your user. That means the result of our work together is useful, effective, achievable and has been built with buy-in from your stakeholders along the way.

Case studies

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Book a free discovery call

Get in touch to set up a discovery call and talk about what services and approach you need. It’s totally free, no obligation.

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