Recognise, reframe, and resolve your content challenges
I’m Lauren Pope, a content strategist for charities, cultural organisations, and non-profits. I believe content can play a role in building a better, fairer, more beautiful world.
Agree? Want to talk about how?
Work with me if you want to...
See things as they are, not as you are*
Get to know the people you’re trying to reach and what they need from you, not just what you want to tell them. I’ll also give you an expert, outside perspective on what’s going on in your organisation.
Figure out who you are and do it on purpose**
You can’t have purposeful content if you don’t know who you are or what you stand for. I can help you pin down your story, messaging and voice so you can make more authentic content.
Turn strategy into action
Develop a step-by-step roadmap for what you need to do to reach your goals. Get ongoing support and guidance as you operationalise and evolve your approach to content.
Design content for your users, not your stakeholders
Create content based on user needs, not stakeholder wants. Find ways to get the rest of your organisation on board with what you want to do.
Know where you’re going (and why)
Set a destination for content success built on a clear, realistic, vision for your organisation.
Make better content, not more content
Stop churning out more and more content. Focus on quality, not quantity. Improve your results, cut your costs, reduce your carbon footprint.
Inspired by *Anaïs Nin and **Dolly Parton respectively.
I’m an independent content strategist, based in Brighton in the UK. I’ve been working in content since 2007, with some of the world’s biggest brands, including adidas and American Express. I started my own business in 2018 so that I could focus on working with organisations that share my values.
My backstory and career history
What I do
- Discovery and research
- Content auditing
- Content strategy
- Information architecture
- Content design
- Brand voice
- Website redesign support
- Content operations
- See more in my portfolio
I offer these services as standalone projects, or we can combine them to come up with a programme that meets your needs.
How I work
I work with clients in three main ways:
- Projects: Commission me to do a project for you. I do all the work, with lots of input and collaboration from you and your team.
- Coaching and mentoring: I guide you through your project. You do the work, but I’m there to provide advice, make recommendations, and help recognise, reframe, and resolve sticky problems.
- Toolkits: Tried-and-tested content strategy lessons and templates. Get a steer in the right direction from someone who’s been there. Some are free, some are paid. See the toolkits.
Get in touch to set up a discovery call and talk about what services and approach you need. It’s totally free, no obligation.
My clients are varied, but one thing unites them: the desire to create positive change in the world.
Change Grow Live
Compassion in Dying
Hepatitis C Trust
Trust for Developing Communities
Covid Brighton & Hove
Mental Health Foundation*
Community Works & NHS Sussex
Clock Tower Sanctuary
*In partnership with Contentious
Attenborough Centre for the Creative Arts
Good business & agency
What they say about me
Ten useful things. One email.
Articles, opinions, tools and more curated to spark ideas and make connections for anyone who’s interested in content with purpose. Two emails a month.
Designing an IA, setting up audits, applying for grants, and a little celebration: my week in review.
What do Lego and information architecture (IA) have in common? Yes, I’m doing one of those ‘what can we learn from a totally unrelated thing?’ posts.