Recognise, reframe, and resolve your content challenges
I’m Lauren Pope, a content strategist for charities, cultural organisations, and non-profits. I believe content can play a role in building a better, fairer, more beautiful world.
Want to talk about how?
Work with me if you want to...
See things as they are, not as you are*
Get to know the people you’re trying to reach and what they need from you, not just what you want to tell them. I’ll also give you an expert, outside perspective on what’s going on in your organisation.
Figure out who you are and do it on purpose**
You can’t have purposeful content if you don’t know who you are or what you stand for. I can help you pin down your story, messaging and voice so you can make more authentic content.
Turn strategy into action
Develop a step-by-step roadmap for what you need to do to reach your goals. Get ongoing support and guidance as you operationalise and evolve your approach to content.
Design for users, not stakeholders
Create content based on user needs, not stakeholder wants. Find ways to get the rest of your organisation on board with what you want to do.
Know where you’re going (and why)
Set a destination for content success built on a clear, realistic, vision for your organisation.
Make better content, not more content
Stop churning out more and more content. Focus on quality, not quantity. Improve your results, cut your costs, reduce your carbon footprint.
Inspired by *Anaïs Nin and **Dolly Parton respectively.
About me
I’m an independent content strategist, based in Brighton in the UK. I’ve been working in content since 2007, with some of the world’s biggest brands, including adidas and American Express. I started my own business in 2018 so that I could focus on working with organisations that share my values.
What I do
- Discovery and research
- Content auditing
- Content strategy
- Information architecture
- Content design
- Brand voice
- Website redesign support
- Content operations
- See more in my portfolio
I offer these services as standalone projects, or we can combine them to come up with a programme that meets your needs.
How I work
I work with clients in three main ways:
- Projects: Commission me to do a project for you. I do all the work, with lots of input and collaboration from you and your team.
- Coaching and mentoring: I guide you through your project. You do the work, but I’m there to provide advice, make recommendations, and help recognise, reframe, and resolve sticky problems.
- Toolkits: Tried-and-tested content strategy lessons and templates. Get a steer in the right direction from someone who’s been there. Some are free, some are paid. See the toolkits.
Get in touch to set up a discovery call and talk about what services and approach you need. It’s totally free, no obligation.
Clients
My clients are varied, but one thing unites them: the desire to create positive change in the world.
Charity
Samaritans
Change Grow Live
Compassion in Dying
Hepatitis C Trust
Trust for Developing Communities
Covid Brighton & Hove
Internet Society*
Mental Health Foundation*
RSPCA
Clock Tower Sanctuary
*In partnership with Contentious
Culture
Art Fund
Harewood House
Attenborough Centre for the Creative Arts
Non-profit/public bodies
The Health Foundation
Loch Lomond & The Trossachs National Park
DACS
The National Archives
Southdown Housing
Community Works & NHS Sussex
What they say about me
You made me realise just how much a content expert can add to a project. We were suddenly having better conversations and ideas about almost everything because of the perspective and input you brought.
Working with Lauren on our website project was such a positive experience. She is fantastic at leading workshops, simplifying complicated ideas, and helping you to make sure you have all the right plans and processes in place. I felt infinitely calmer after every catch-up.
You bring us skills that we don't have, a perspective we don't have based on working for multiple different organisations, an "external lens" that sees insights or connections we can't, and you push and ask direct, difficult questions.
Ten useful things. One email.
Articles, opinions, tools and more curated to spark ideas and make connections for anyone who’s interested in content with purpose. Two emails a month.
Thinking
A study of 50 different charity blogs. See the findings, common mistakes and tips for a better blog.
I’m drawn to anything that promises to save time, make life easier, or help me do a better job. This is a snapshot of my current toolkit and how I’m using it.
A blog used to be an ubiquitous part of any arts and cultural organisation’s website. But that’s changing. I carried out a study of 30 different arts and culture blogs - see my findings and what I learnt about best practice.