20th February 2026
Here’s what I’ve been doing this week:
- I analysed the findings from a content team diary study. I love this as a research method for content strategy and ops. I got so much great qualitative and quantitative data that I would never have got in this level of detail from interviews alone. Hats off to the team for being so diligent with their diaries.
- I developed a service list for an SLA I’m working on and got feedback from the client on a call. This is starting to look pretty good now, and I think we’ve cracked some tricky issues around how to define services in a way that makes sense to stakeholders and shows the team’s expertise.
- I had an interview for a piece of work I put a bid in for. I’m not used to being interviewed, as opposed to pitching or presenting a proposal, so this was outside my comfort zone and I have no idea how it went.
- I developed a taxonomy and meta data model for a content design project. I love this kind of methodical, sense-making task and find a lot of flow in it. I also experimented with using Claude to map existing content against the taxonomy to stress test it – I think it worked fairly well, but I’m interested to see what the content team I’m working for think with their higher level of subject matter expertise.
- I did a ton of work on finishing my new content audit resources, which launches officially on Monday. This was hard work – my current website desperately needs to be rebuilt (I also made a little bit of progress with this too).
Another busy week, where I feel like I made a lot of progress with important, meaningful things. However, I also got a humbling, just like I predicted in my weeknotes last week. Knowing it’s coming doesn’t make it any easier. I took a couple of hours off to get my mind off it, and learnt a new skill: making natural cordage. This is such a lovely, meditative craft and I can’t wait to do more of it.
