Tool: paid18th October 2025
What’s included
65+ KPIs you can actually use
Each KPI includes:
- Clear description of what it measures
- Calculation formula
- Suggested supporting metrics
- Common data sources
- Guidance on when to use it
- Alternative KPIs to consider
Filterable spreadsheet
Find the right KPIs for your context fast. Filter by goal type, content function, industry, maturity level, or data complexity. No more scrolling through irrelevant options.
Framework template
A simple structure to map your organisational goal, content strategy, objective, KPI, metrics, and data sources. Fill it in and you’ve got your measurement framework.
Complete implementation guide
A simple structure to map your organisational goal, content strategy, objective, KPI, metrics, and data sources. Fill it in and you’ve got your measurement framework.
Lifetime access
Pay once, own forever.
Who it’s for
- Already understand why measurement matters – you’re feeling clear on why you need a framework
- Get stuck on the ‘how’ – you know you need meaningful KPIs but don’t know which ones are right for your situation
- Don’t have time to research from scratch – you need to build a measurement framework now, not spend weeks reading articles and testing approaches
- Work with limited budgets or resources – particularly relevant for nonprofits, charities, public sector, and small content teams
- Need to prove content value to leadership – you’re tired of reporting vanity metrics that don’t demonstrate real impact
- Have some existing metrics but want to move beyond them – you’re tracking page views and engagement but know there’s something more meaningful
This toolkit works whether you’re at a nonprofit, SaaS company, healthcare organisation, or any other sector. It covers measurement scenarios from support content to brand awareness and conversion.
Choose your toolkit
Standard
Premium
Bespoke
Equity options
If you work for a charity that has an income of £100,000 a year or less you can get the Standard audit toolkit for free. Contact me to get access. Be sure to email from your charity email address.
If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the Standard toolkit. It could be £1, £10, or another figure that feels right to you. Contact me to get access. Don’t feel like you need to explain yourself, I believe you.
Contact me for access or email lauren@lapope.com.