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Tool: free12th May 2026

Content project brief template

Get every project off to the right start with a brief that asks all the right questions.
Content design and creationCollaboration and influence
Get the brief template

Why briefs matter

A good brief is the difference between a project that goes smoothly and one that unravels halfway through. It creates shared understanding before work begins — so everyone knows what they’re making, who it’s for, and what success looks like.

The trouble is, briefs are often non-existent, vague, or missing the things content people actually need to know.

This template fixes that. Share it with a project owner to prompt a better brief, or work through it together at the start of a new piece of work.

What’s included

A content brief template covering:
  • Summary and hypothesis
  • Goals, KPIs, and metrics
  • Audience, proposition, and messaging
  • Deliverables, scope, and constraints
  • Timeline, risks, budget, and RACI
Plus a short reading list if you want to go deeper on why briefs work.

Get the brief template

Sign up and you’ll be redirected to a page where you can download the template You’ll also get an email with the links to save for the future.

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