Prepublication content checklist

You’ve written the content. But is it really ready?

It’s easy to focus on the writing and miss everything else that makes content work: whether it’s findable, accessible, consistent with your brand, or clear enough for your audience. The more you’re juggling, the more likely something is to slip through.

This checklist gives you a structured way to do a final review before you publish. It covers 30 points across 10 qualities of good content — from whether your content serves a clear purpose, to whether your links are meaningful and your images have alt text.

Run through the checklist at the end of your process and you’re likely to catch small things you’d otherwise miss. It’s also useful for teams, to smooth handovers and fill gaps in knowledge.