Get the charity homepage toolkit

Build a clear plan for the content on your charity website homepage. Avoid the angst and design content that balances user needs with stakeholder wants.

Avoid homepage angst

Homepage content is a challenge for everyone, but it can be particularly challenging for charities and non-profits. Homepages come in for a lot of scrutiny. Your stakeholders all want their ‘thing’ to be on it. It might be the only page of the website that some senior leaders ever look at. You’ve probably got multiple messages to get across. And that’s before we even start talking about user needs. The process of deciding what should be on there can be pretty angst inducing.

This toolkit will help you avoid some, if not all, of that stress. It gives you a method to consciously design your homepage content in a structured way. It’s based on my experience of helping charities and brands through this process.

Inside, I’ll give you a library of different content elements and worksheets to help you choose which elements to use in what order. It won’t give you wireframes or wording, but it will give you a clear plan for what content you need and why.

The toolkit is partly based on a survey of 30 different charity websites. Read about the charity website homepage survey.

Toolkit features

6 instructional modules

Optional support

Helpful worksheets

Lifetime access

*If I ever take the site down, I’ll send you the files to keep.

How this toolkit helps

Don’t start with a blank slate:

The library of content elements will give you starter ideas to choose from and plenty of inspiration.

Avoid the big mistakes

Find out the most common homepage mistakes so you can avoid them.

Lead with content

Start with content so you get a page that’s designed with the message in mind. Don’t get stuck with boxes and buttons that don’t fit the content you want to share.

Improve your user experience

Highlight ways to improve the experience your users have on your homepage through better content.

Better conversations with stakeholders

The toolkits and worksheets can help you have more productive discussions with stakeholders.

Have a great brief for writers and designers

The worksheets act as a brief for the process of writing, designing, and building your homepage.

‘I found this to be really handy. I’ve worked within not for profits for four years with a focus on websites, design, marketing and there are elements I learnt with your toolkit to improve my practice around user accessibility and experience.’
Sonia Tyrna, Collaborative Futures
‘What you put on your homepage is so important, and it’s so hard to get right. This toolkit gives you all of the information that you need to design a homepage that supports your strategic goals and meets user needs.’
Katie Dickerson, RNID

Who is this for?

The toolkit is for people who care about having the right content on their charity website homepage.

It’s for content folk, but also for brand, marketing, UX, and design professionals who want to get a content pro’s ideas about how to design a homepage.

It’s been designed with small charities in mind, that want the best homepage possible but are working on a tight budget.

What can it help with?

  • Designing the content for a new homepage
  • Improving an existing homepage

Choose your toolkit


£ 35 Plus VAT
  • Instructional modules
  • Worksheets
  • Lifetime access


£ 235 Plus VAT
  • Instructional modules
  • Worksheets
  • 2 x 45 minute support calls
  • Lifetime access

Risk free. If you’re not happy with the toolkit, email me for a refund within 7 days at

Already paid for one of my toolkits? Email me at to buy.  This is for annoying technical reasons. I’ll give you a discount to make up for it.


Free options

If you work for a charity with an income of £100,000 a year or less, you can get the Standard homepage toolkit for free. Email me at to get access. Be sure to email from your charity email address.

If you work for a charity with an income of £100,000 a year or less you can get the Standard audit toolkit for free. Email me at to get access. Be sure to email from your charity email address.

If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the Standard toolkit.  It could be £1, £10, or another figure that feels right to you.  Email me at to get access. Don’t feel like you need to explain yourself, I believe you.

Before you buy...

  • This toolkit won’t magically write and design a homepage for you. It’s a method and a collection of time-saving templates, not an automation. You need to be able to invest time in completing the method to get value from it.
  • The toolkit templates have been designed for Google Sheets. You can download a version for Excel or in open document format. These copies have not been optimised, and you may need to edit them in order for them to work as intended.
  • The toolkit is risk free. If you’re not happy with it, email me within seven days for a full refund.
  • After you pay, you will be able to log in and see the modules on this website and make copies of the templates. I’ll also email you a link to the toolkit.
  • When you buy the toolkit, you are buying a licence to use it and create your own version of the templates for your homepage design process.
  • You have lifetime access to the toolkit. If I ever need to remove the toolkit from my website, I’ll email you the toolkit as a document.
  • You cannot sell, sub-licence, distribute, copy, translate, transfer, or otherwise make the toolkit available to any other person.
  • The toolkit provides general information about homepage content design. It is not specific advice for your organisation and unique situation. I am not liable for any loss or damages you incur in connection with the toolkit.