Tool: paid20th February 2026
What’s included
12 instructional modules
- Getting buy-in from stakeholders
- Setting your audit criteria
- Judging content performance
- Choosing the right sample
- Guarding against burnout
- Analysing and sharing findings
4 ready-to-use templates
- Planner: map out your approach
- Inventory spreadsheet
- Audit spreadsheet with smart formulas
- Findings report for stakeholders
Optional extras
- 2 × 45-minute calls with Lauren
- Team access available (+£20/person)
Why buy the toolkit
- Get a clear picture of what you’ve got
Build a full content inventory and combine it with data from Google Analytics and Search Console, so you know exactly what’s on your site and how it’s performing. - Know what to keep, improve, or delete
Finish with a clear, prioritised list of actions. No more staring at a spreadsheet wondering what it all means. - Guard against burnoutA dedicated module on keeping momentum means you’re less likely to get halfway through and grind to a halt.
- Improve your user experience
Highlight ways to improve the experience your users have on your site through better content. - Get buy-in from the people who matter
The findings report template helps you present results in a way that stakeholders will actually read and act on. - Save weeks of setup time
The templates alone would take most people days to build from scratch. They’re ready to use from the moment you pay. - Cut your carbon footprint
Reveal outdated, unused content that you can delete to cut the carbon footprint of your site.
“This content audit toolkit was exactly what I needed to get started. It breaks down a daunting task into a simple and straightforward method. I use the template regularly, adapting it to fit the needs of the different clients I work for. It’s built my confidence and given me a really excellent base to hone my craft.”
Zosia Poulter
Substrakt
“Lauren’s toolkit is one of the best investments a content practitioner can make. It is a methodical, step-by-step guide, which demystifies not just how to do a content audit, but how to do it well. The toolkit helps you to identify your approach and comes packed with indispensable tools and templates.”
Clare Scott
Ink & Thread
Who it’s for
- You’re a freelance content strategist running audits for clients and you want a solid, repeatable method you can adapt for different organisations.
- You’re an in-house content, comms, or digital team and you need a structured way to tackle a site that’s grown beyond anyone’s control.
- You’re a nonprofit or charity preparing for a redesign and you want to go in with a clear picture of what you’ve actually got.
The toolkit works for sites of 100 pages or 100,000 pages. It scales to your situation.
Choose your toolkit
Standard
Premium
Bespoke
Equity options
If you work for a charity that has an income of £100,000 a year or less you can get the Standard audit toolkit for free. Contact to get access. Be sure to email from your charity email address.
If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the Standard toolkit. It could be £1, £10, or another figure that feels right to you. Contact to get access. Don’t feel like you need to explain yourself, I believe you.
Contact me for access or email lauren@lapope.com.