Get the content audit toolkit
Find out what’s really going on with your website. 12 modules and 4 templates guide you through planning and carrying out an audit.
The shortcut to an effective content audit
A content audit will give you a comprehensive picture of all the content on your site and whether it’s useful, usable, and up-to-date. It’s a chance to shine a light on the forgotten corners, declutter, reorganise, and improve.
It might seem like a straightforward process (you just need to look at the content, right?) but it’s filled with potential pitfalls. How do you get a list of all your pages? How do you combine multiple data sources? How do you judge pages in a consistent way? Do you audit everything, and if not, how do you choose?
That’s where my toolkit comes in.
I’ve been doing content audits for over a decade and I’ve fallen in all the pits. I’ve built up a method, tips, and templates to make auditing easier, and gathered them together in this toolkit for you to use.
*If I ever take the site down, I’ll send you the files to keep.
Get this toolkit if you want to...
Who is this for?
The toolkit is for anyone who wants to get to know their website inside out, whether it’s 500 pages or 100,000 pages.
You can use it as training if you want to learn a new skill, or to support you through the process of doing an audit.
What can it help with?
- Preparing for a website redesign or refresh
- Taking stock of your content as part of a new role
- Trying to get back in control of a sprawling website
- Identifying opportunities to improve your content
- Supporting a product/service/campaign launch
Get a free content audit planner and email course
Not convinced that a content audit is right for you? Want to understand more before you take the plunge? Get a free content audit planner and a mini email course to help you learn more.
Choose your toolkit
- 12 modules
- 4 templates
- Lifetime access
- 12 modules
- 4 templates
- 2 x 45 minute support calls
- Lifetime access
- I do your audit for you
- Built around your needs
- No fuss, no effort
- (This service is only for non-profits and social enterprises)
If you work for a charity with an income of £100,000 a year or less you can get the Standard audit toolkit for free. Email me at email@example.com to get access. Be sure to email from your charity email address.
If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the Standard toolkit. It could be £1, £10, or another figure that feels right to you. Email me at firstname.lastname@example.org to get access. Don’t feel like you need to explain yourself, I believe you.
Before you buy...
- This toolkit won’t do the whole audit for you. It’s a method and a collection of time-saving templates, not a full automation. You need to be able to invest time in completing the audit to get value from it.
- If you have a very small, simple website this toolkit might be overkill for you.
- The toolkit templates have been designed for Google Sheets and Google Slides. I have provided copies for Excel and PowerPoint, and in open document format. These copies have not been optimised, and you may need to edit them in order for them to work as intended.
- I recommend two paid tools as part of the methodology: Screaming Frog and URL Profiler. I also include free alternatives, but you may want to consider the paid tools as part of your budgeting before you buy.
- The toolkit is risk-free. If you’re not happy with it, email me within seven days for a full refund.
- After you pay, you will be able to log in and see the modules on this website and make copies of the templates. I will also email you a link to the toolkit.
- When you buy the toolkit, you are buying a licence to use it and create your own version of the templates for your content audit(s).
- You have lifetime access to the toolkit. If I ever need to remove the toolkit from my website, I will email you the toolkit as a document.
- You cannot sell, sub-license, distribute, copy, translate, transfer, or otherwise make the toolkit available to any other person. But you can upgrade to team access for an extra £20 per person – email me to get set up.
- The toolkit provides general information about content audits. It is not specific advice for your business and unique situation. I am not liable for any loss or damages you incur in connection with the toolkit.