Get the Content Audit Toolkit

Your website’s been on the to-do list long enough. Here’s how to actually tackle it.

Many website teams have the same problem: too much content, not enough clarity. Pages that haven’t been touched in years. A redesign looming. A new job, and a site you’ve inherited but don’t yet understand.

A content audit is how you get the full picture – what’s working, what isn’t, and what to do about it. This toolkit gives you the method, the templates, and the confidence to do it properly.

Used by freelance content strategists, in-house digital teams, nonprofits preparing for website redesigns, and more.

"This content audit toolkit was exactly what I needed to get started. It breaks down a daunting task into a simple and straightforward method. I use the template regularly, adapting it to fit the needs of the different clients I work for. It's built my confidence and given me a really excellent base to hone my craft."

Zosia Poulter

Substrakt

"Lauren’s toolkit is one of the best investments a content practitioner can make. It is a methodical, step-by-step guide, which demystifies not just how to do a content audit, but how to do it well. The toolkit helps you to identify your approach and comes packed with indispensable tools and templates."

Clare Scott

Ink & Thread

What's included

12 instructional modules

Getting buy-in from stakeholders
Setting your audit criteria
Judging content performance
Choosing the right sample
Guarding against burnout
Analysing and sharing findings

4 ready-to-use templates

Planner: map out your approach
Inventory spreadsheet
Audit spreadsheet with smart formulas
Findings report for stakeholders

Optional premium support

2 × 45-minute calls with Lauren
Available on the Premium plan

Lifetime access

Pay once, yours forever
Team access available (+£20/person)

Why buy the toolkit

You’ve been asked to lead a redesign and you’re not sure where to start. You’ve inherited a site nobody has looked at properly in years. You know your content needs work, but you can’t get sign-off without data to back it up. You’ve started audits before and run out of steam halfway through.

This toolkit exists for exactly those situations. Here’s what it helps you do.

Get a clear picture of what you've got

Build a full content inventory and combine it with data from Google Analytics and Search Console, so you know exactly what's on your site and how it's performing.

Know what to keep, improve, or delete

Finish with a clear, prioritised list of actions. No more staring at a spreadsheet wondering what it all means.

Guard against burnout

A dedicated module on keeping momentum means you're less likely to get halfway through and grind to a halt.

Improve your user experience

Highlight ways to improve the experience your users have on your site through better content.

Get buy-in from the people who matter

The findings report template helps you present results in a way that stakeholders will actually read and act on.

Save weeks of setup time

The templates alone would take most people days to build from scratch. They're ready to use from the moment you pay.

Cut your carbon footprint

Reveal outdated, unused content that you can delete to cut the carbon footprint of your site.

This toolkit is for you if:

You’re a freelance content strategist running audits for clients and you want a solid, repeatable method you can adapt for different organisations.
You’re an in-house content, comms, or digital team and you need a structured way to tackle a site that’s grown beyond anyone’s control.
You’re a nonprofit or charity preparing for a redesign and you want to go in with a clear picture of what you’ve actually got.

The toolkit works for sites of 500 pages or 100,000 pages. It scales to your situation.

Choose your toolkit

£ 350

12 modules
4 templates
Lifetime access

£ 600

12 modules
4 templates
Lifetime access
2 x 45-minute support calls

£ 4000 Prices start from

I do the audit for you
No fuss or effort
Built around your needs

Risk free. If you’re not happy with the toolkit, email me for a refund within 7 days.

Free options

If you work for a charity that has an income of £100,000 a year or less you can get the Standard audit toolkit for free. Email me at lauren@lapope.com to get access. Be sure to email from your charity email address.

If you’re disadvantaged because of your race, gender, sexuality, class, disability, something else, or if you’re in financial hardship, you can pay what you feel for the Standard toolkit. It could be £1, £10, or another figure that feels right to you. Email me at lauren@lapope.com to get access. Don’t feel like you need to explain yourself, I believe you.

Before you buy...

This toolkit won’t do the whole audit for you. It’s a method and a collection of time-saving templates, not a full automation. You need to be able to invest time in completing the audit to get value from it.
If you have a very small, simple website this toolkit might be overkill for you.
The toolkit templates have been designed for Google Sheets and Google Slides. I can provide copies for Excel and PowerPoint, and in open document format. These copies have not been optimised, and you may need to edit them in order for them to work as intended.
The toolkit is risk-free. If you’re not happy with it, email me within seven days for a full refund.
After you pay, I will email you a link to the toolkit and templates.
When you buy the toolkit, you are buying a licence to use it and create your own version of the templates for your content audit(s). This license is for you alone.
You cannot sell, sub-license, distribute, copy, translate, transfer, or otherwise make the toolkit available to any other person. But you can upgrade to team access for an extra £20 per person – email me to get set up.
The toolkit provides general information about content audits. It is not specific advice for your business and unique situation. I am not liable for any loss or damages you incur in connection with the toolkit.