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Articles, guides, reports, tools and templates for people working in content.

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  • Guide

    Running engaging and productive content workshops

    From planning and preparation to managing group dynamics, explore the elements of facilitating successful content workshops.
    Collaboration and influence
  • Tool: free

    Content project brief template

    Get every project off to the right start with a brief that asks all the right questions.
    Content design and creationCollaboration and influence
  • Tool: free

    Prepublication content checklist

    Check your content before you publish it with this free checklist. A practical, no-fuss way to catch mistakes and omissions before they go live.
    Content design and creation
  • Report

    The content strategy of charity blogs: a study

    A study of 50 different charity blogs. See the findings, common mistakes and tips for a better blog.
    Content design and creationContent strategy
  • Interview

    Content at Action for Children

    An interview with Ruth Stokes, Senior Content Designer on Parent Talk at Action for Children.
    Content design and creationContent leadershipCareer development
  • Guide

    The content design of charity website homepages

    Get an introduction to designing charity homepage content with this 20-minute video.
    Content design and creation
  • Interview

    Content at Parkinson’s UK

    An interview with Pia Dawson, Head of Content at Parkinson’s UK.
    Career developmentContent leadership
  • Report

    The content strategy of arts and culture blogs: a study

    A study of 30 different arts and culture blogs. See the findings and insights about best practice.
    Content design and creationContent strategy
  • Opinion

    Four reasons your homepage isn’t working like you want it to

    Is your homepage a bit ‘meh’? The real problem might not be what’s on the page, but how you’re deciding what to put on the page.
    Content design and creation
  • Interview

    Content at Scope

    An interview with Stephanie Coulshed (she/her), Content Design Programme Lead at Scope.
    Career developmentContent design and creationContent leadership
  • Guide

    Brand voice: a guide for content strategists

    The four facets that help you find your authentic brand voice, and use it to elevate your content and enhance your user experience.
    Content design and creationContent strategy
  • Case study

    Creating a brand voice for Samaritans

    How I helped Samaritans develop a new brand voice that could flex across audiences without losing its personality.
    Content design and creationContent strategy