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Over 50 content strategy resources from an experienced practitioner: articles, guides, reports, tools, templates and more, on all aspects of content.
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Guide
Prioritisation for content teams: a guide
A guide to prioritising work as a content team. The prep you need to do first, prioritisation frameworks to use, and pitfalls to avoid.
Operations and governance
Workflow and process
Guide
Content strategy: a guide for charities, nonprofits, and the third sector
Get an in-depth understanding of what content strategy is and how it can benefit charities, with practical tips on creating one tailored to your organisation and its goals.
Content strategy
Guide
Content strategy: the back to basics guide
A simple guide to help you understand content strategy: what it is, why it matters, what it covers, and beyond.
Content strategy
Report
The content strategy of charity blogs: a study
Should your charity have a blog? See the findings from a study of 50 charity blogs, including who has a blog, mistakes to avoid and tips to improve.
Content design and creation
Content strategy
Report
The content strategy of arts and culture blogs: a study
Should your museum, gallery or theatre have a blog? A study of 30 arts and culture blogs, with findings and best practice.
Content design and creation
Content strategy
Guide
PDFs vs. web pages: what’s better for users?
PDF vs HTML for accessibility, usability and SEO: the evidence, common stakeholder objections, and how to respond.
Content design and creation
Opinion
What 7,500 Lego pieces taught me about IA
What do Lego and information architecture (IA) have in common? Yes, I’m doing one of those ‘what can we learn from a totally unrelated thing?’ posts.
Content strategy
Content design and creation
Opinion
Four reasons your homepage isn’t working like you want it to
Is your homepage a bit ‘meh’? The real problem might not be what’s on the page, but how you’re deciding what to put on the page.
Content design and creation
Interview
Reach through representation: story content at the Wellcome Collection
How Wellcome Collection creates compelling stories, amplifies different voices, and gets better reach as a result.
Content design and creation
Guide
The content design of charity website homepages
A 20-minute video guide to content design for charity homepages, based on a study of 30 charity websites.
Content design and creation
Report
What makes a good charity website homepage
A study of 30 different charity website homepages, exploring what content elements are included, and the order they appear in.
Content design and creation
Opinion
A website is never ‘done’
One thing I’d love to change about how people see their website or content, is the idea that this is work that can be ‘finished’.
Operations and governance
Content strategy
Content design and creation
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