Resources

Over 50 content strategy resources from an experienced practitioner: articles, guides, reports, tools, templates and more, on all aspects of content.

All resources

Tool: free

Content capability assessment

A free content maturity assessment that scores your content team across 5 areas — team and structure, strategy and planning, operations, production and quality, and measurement.

Content leadershipContent strategyOperations and governance
Guide

Understanding your content team’s capability: a benchmarking framework

A practical framework for content leaders who want to understand their capability and make clearer decisions about where to focus next.

Content leadershipContent strategyOperations and governance
Case study

Designing the IA for my website

How I designed the information architecture for my website, the process I followed, what I learnt, and why the research changed my original thinking.

Content strategyDiscovery and researchContent design and creation
Tool: paid

Content strategy canvas

A one-page content strategy canvas template to help you get your strategy out of your head and into a format you can share with your team, manager and stakeholders.

Content strategy
Tool: free

Stakeholder interview template

A free stakeholder interview template to help you plan who to speak to, what to ask, and get key stakeholders on your side.

Discovery and researchContent strategyCollaboration and influence
Tool: free

Content audit planner

A free content audit planner template to make sure your audit starts on solid ground. Covers getting buy-in, choosing criteria and creating an inventory.

Discovery and researchContent strategy
Guide

Service level agreements for content teams

Is your content team feeling reactive, overwhelmed, invisible? A content SLA is a practical tool and act of care that will make a difference.

Operations and governanceContent leadershipContent strategy
Tool: paid

Content audit toolkit

Get a clear picture of your content. A toolkit of website content audit training and templates, covering everything from creating an inventory to sharing findings.

Discovery and researchContent strategy
Guide

How to do a website content audit

A practical guide to website content audits. Choose your approach, measure quality, and turn findings into actionable improvements.

Content strategyDiscovery and research
Guide

Building a measurement framework: a guide to proving content value

A step-by-step guide to choosing KPIs, building your measurement framework, and demonstrating content’s real impact

Content strategy
Guide

Content measurement: translating impact for business leaders

Why it might be time to stop speaking content, and start speaking business. Learn how to translate content impact into language that leaders actually care about

Content strategy
Tool: paid

Content measurement toolkit

You know vanity metrics aren’t enough. This toolkit will help you work out which KPIs matter and build a strategic measurement framework.

Content strategy