A practical guide to website content audits. Choose your approach, measure quality, and turn findings into actionable improvements.
Weeknotes
What I’m working on right now.
What can a content strategy do about work stress?
This is what I’ve been up to this week: *I also had to turn down a couple of bits of work that …
The power of diary studies and learning to make natural cordage.
How to do a website content audit
A practical guide to website content audits. Choose your approach, measure quality, and turn findings into actionable improvements.
Why narrowing your focus could be the best thing you do for your content career.
A zine about becoming a spite house. Refusing to move as AI bulldozes the free web and disintermediation kills content discovery.
A step-by-step guide to choosing KPIs, building your measurement framework, and demonstrating content's real impact
Why it might be time to stop speaking content, and start speaking business. Learn how to translate content impact into language that leaders actually care about.
A survey of over 70 content teams, exploring the organising structures they use, and how they help or harm content capability.
Organising structures for content teams: a guide
5 different frameworks for dividing up the work, interacting with stakeholders, making decisions, and getting great content made.
Inputs and models to help you approach content planning in a strategic, user-focused way.
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