Thinking

Content at…Scope

An interview with Stephanie Coulshed (she/her), Content Design Programme Lead at Scope.

Weeknotes

What I’m working on right now.

The second week back at work was all about being clearer with yeses and nos, and priorities in general.

Unmoderated highlighter testing, getting a new project moving, and maximising my time.

2024 was a fight from end-to-end.

Content at…Scope

An interview with Stephanie Coulshed (she/her), Content Design Programme Lead at Scope.

10 patterns to structure your content for understanding, engagement, and effectiveness - and a matrix to help you choose the right one.

Learn what content operations are, why they matter, and what you need to consider as part of defining your content ops approach.

An interview with Ruth Stokes, Senior Content Designer on Parent Talk at Action for Children.

Changing search behaviour, the enshittification of the web, and threats to intellectual property. Keeping our jobs isn’t the only challenge AI poses for content folk.

An interview with Pia Dawson, Head of Content at Parkinson’s UK.

How to use behaviour change models and interventions in content strategy and content design.

Learn how to assess and improve your content with a heuristic framework, a set of 10 simple rules of thumb for impactful content.

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