Toolkits

Starting a piece of content strategy work but not completely sure how to go about it?

You could do some research: crawl the web for blog posts and case studies, ask on Twitter/Slack, read the books, and piece together a method. But that takes a lot of reading and time, and you still might not get the detail you need to replicate the work yourself. And you might not find anything that relates to your specific context.

You could look for training, but often it’s too broad and impersonal, or doesn’t get into enough detail about the specific thing you need to do.

You could hire someone to do the work for you, but that can be expensive. Plus you’re paying someone else to gather knowledge about your users and your content that would be even more valuable if it stayed in your team.

What you need is something practical, specific, concise, and affordable (or free) to guide you. Something to give you a tried-and-tested method and show you how to apply it to your context.

That’s where my toolkits come in.

With a toolkit, you get lessons, methods, and templates that have been created by an experienced content strategist, and tested in lots of real-life scenarios. A toolkit won’t do the work for you, but it will give you the guidance you need to do it yourself.